Strategic Management

Course Title: Strategy Formulation

Duration: 8 hours

Cost: R$ 320,00

Objectives of the Course

  • Discuss the purpose of the firm and the different organizational models available to it.
  • Understand how firms analyse both the external and internal environment and how it affects strategy.
  • Analyse the differenct strategies available to firms and how they are implemented.

Course Structure:

Purpose of the Firm

  • Vision, Mission and Values
  • The Strategy Process
  • Organisational Models

The External Environment

  • Macroenvironmental Analysis
  • PESTEL Analysis
  • Five Forces Analysis

The Internal Environment

  • Company Analysis
  • SWOT Analysis
  • Core Competencies

Strategies in Action

  • Low Cost, Differentiation and Focus Strategies
  • Diversification
  • Expansion Strategies

*Coffee break included during Saturday class

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11 3467-4895
11 98083-9877
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